Category Management

Service Description

In every food supply chain business, regardless of their shape, size, or structure, daily decision-making is crucial. These decisions can range from essential operational choices to those related to supporting functions like HR, finance, marketing, customer services, research and development, and any other department that helps the business serve its customers better. The challenge that arises in a traditional organization is the conflict between relying on gut instincts (based on years of experience) or using data analytics from reliable IT applications for decision-making. Some examples of decisions that require a unified and accurate approach include: Allocating the right budget for campaigns Allocating right resources for innovation & R&D programs Choosing business partners, teams for product excellence rewards Assigning right level of discounts based on customer buying profiles ● Acting on social media voice of product users & influencers Choosing optimal levels of stock of products and spares. Under this business unit we cover all aspects of food product development to ensure our clients product compete with the “best in class” RETAIL BRAND MANAGEMENT MARKET DATA ANALYTICS & REPORTING PRIVATE BRAND DEVELOPMENT